We frequently hold the conflicting desire of wanting our content to be globally relevant, yet to also be authentic on a local level. ‘International’ stories are meant to bridge this gap, consisting of a core theme or idea that is meant to unite audiences regardless of nationality – however, this approach doesn’t respect or celebrate the nuances of cultural differences. I’ve been thinking about ways to make content on a ‘glocal’ level (surprisingly enough, that is a real word).
