Paranormal Activity Case Study

If you haven't heard of Paranormal Activity - the $15,000 movie that went on to make over $100 million - you must have spent the past year under a rock. This is a movie that did so much right in engaging an audience with a teaser campaign to build hype prior to release. There's a lot that other indie filmmakers can learn from them.

A Hypothetical Transmedia Case Study

This semester I've been doing AFTRS's Graduate Certificate in Multiplatform Content to get my head more around the area - and a month ago we did a weekend incubator that involved brainstorming a transmedia project that has direct relevance to the film industry problem of file-sharing.

My team (myself, Jane Arandelovic and Alex Bathur) identified a common problem for the local TV networks that screen overseas content here in Australia after the US air date. The audience most likely to become fans tend to seek these shows out online or on DVD prior to the Australian broadcast. 

For networks, such as Channel Nine, the problem of securing audience loyalty to their channel, when the same content is available online through someone else, is similar to the question of how filmmakers can turn file-sharers into loyal purchasers.

Eight Steps to Building a Fan Base

A question that keeps coming up is how do we build audience for our indie films and content. Without the huge marketing budgets of Hollywood films, so few people get to hear about our indie films much less see them. Today I'm going to take you through it, with some free online tools to help, step by step.